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How to Get the Maximum Number of High Bids When
Selling Your Scottsdale Swimming Pool Home...
(An Interview with Christian Ullman, Internet Marketing Specialist and Personal
Web Developer for Real Estate Agents Nationwide, by David Haase,
Real Estate Agent, HomeSmart, Scottsdale AZ)

Homes for Sale With Swimming Pools in Scottsdale AZ Swimming Pool Homes for Sale in Scottsdale AZ Strip 2David Haase (DW): Chris, you're an Internet marketing specialist, and you work with real
estate agents all around the country, myself included... so I'll start off with this question -
how important is the Internet when it comes to trying to sell your home
for top-dollar value, in today's marketplace?

Christian Ullman (CU): It's absolutely essential. About 90% of today's home purchases begin
with a search for homes on the Internet. The Internet has changed the way people shop for houses.

DW: And how does that affect a home seller?

CU: It affects them drastically - especially if they don't list their home with a real estate agent who
can get their home seen by a high number of potential home buyers -
in their specific "niche market" - on the Internet.

DW: How so?

CU: The more exposure a home gets on the Internet, the more top-dollar bids the owner of
that home will receive. If you work with a real estate agent who can highlight your home on a
highly trafficked Web site which specializes in the exact type of property the owner of the
home is trying to sell - a site that is visited by home buyers from all over the world - you will
receive more offers, and more high-dollar offers, on your home. It's simple math here.

DW: You're my personal Web developer and Internet marketing specialist, Chris... so... if someone
lists their home with me, will their home get seen by more people around the world, than would
be the case if they worked with an "Average Joe" real estate agent - and if so,
how does that work? You know more about this than I do...

CU: I'll try and keep this simple...you are a homes with swimming pools specialist, and the
Scottsdale swimming pool site I designed and continue to manage for you is getting more
and more traffic from all over the world, as time goes by. The people who come to that site are
looking exclusively for homes for sale with swimming pools in Scottsdale AZ. So if a potential
listing client in Scottsdale owns a home with a swimming pool, and is
thinking of selling it, you are the perfect agent to contact.

DW: And how is that different from the "Average Joe" real estate agent out there in Anytown,
USA, in terms of Web sites and the Internet and selling swimming pool homes?

CU: The average real estate agent doesn't get their clients' swimming pool homes seen by
that many high-probability Internet home buyers...let alone buyers in the right market, like, in
your case, homes with swimming pools. The average real estate agent has one Web page,
which is found deep within the guts of their corporate Web site. On that page is a link to that
agent's personal home listings. And very few people ever see those listings - unless they
stumble upon them by an act of God... the only way the average real estate agent's houses
get seen on the Internet, is if a home buyer does a property search at his corporate Web site -
or at the local MLS Web site - in the exact price range in which those houses are listed,
and in the exact location of the city where those houses are listed.

DW: I'm starting to see what you mean here... but can you firm this up
a bit for our site visitors, be a little more specific?

CU: Sure, let's go at this another way. We'll call our prospective swimming pool home
seller Mr. Smith... if Mr. Smith works with an "Average Joe" real estate agent, Mr. Smith's
swimming pool home is going to be placed in the local MLS database on the Internet,
for starters - that's standard procedure. And Mr. Smith's house is going to be placed in that
real estate corporation's database of houses, on that corporation's Web site. That's
standard procedure, too - David, you do the exact same things for your clients, when they
list their houses with you. All real estate agents do those two things for their clients these days.
But that's not enough - because Mr. Smith's home is going to be BURIED in the middle of
all of those thousands of other houses listed for sale on that MLS Web site. And it's going to
be BURIED in the middle of all of those thousands of other houses listed on that big-name
real estate corporation's Web site. It won't be highlighted on those two Web sites, on a
stand-alone Web page of its own, on a highly trafficked "niche market" Web site (like yours) -
a stand-alone Web page that gets a lot of traffic... it won't be seen by hundreds of people
every day who are looking specifically to buy a swimming pool home in Mr. Smith's area.
It will be relegated to the generic pile of houses in both of those databases, in which
case, if someone happens to see Mr. Smith's home on the Internet, it will be more like winning
the lottery for Mr. Smith. Or more like an act of God, which was the analogy I used earlier.

DW: And why is that?

CU: Because the Average Joe real estate agent who designed the typical agent's personal
home listings page - or the person the real estate agent hired to design it - doesn't know
how to drive home buyers from around the world to the Web page where their clients' houses
are listed for sale... the Average Joe real estate agent is at the mercy of their corporate Web
site, and they are at the mercy of the MLS web site... fortunately - for you, and for your listing
clients - that's my specialty: Internet marketing as it pertains to home sales in specific niche
areas - like homes for sale with swimming pools... getting my real estate clients' listings seen
by the right type of Internet home buyers all over the world... I've placed ads for you in real
estate guides, city living directories, and other Internet venues, all over the Web.
And as you know, our Web sites do really well in the world's search engines, too...
(Scroll down to continue.)
Homes for Sale With Swimming Pools in Scottsdale AZ Swimming Pool Homes for Sale in Scottsdale AZ Sell 2
Homes for Sale With Swimming Pools in Scottsdale AZ Swimming Pool Homes for Sale in Scottsdale AZ Strip 2DW: Yes, I'm aware of that - and anyone who is reading this right now probably
came to this site from one of those Internet venues you just mentioned...

CU: Exactly! And that's the difference. If someone lists their home with you, David, their
home will be seen by way more prospective buyers, in their specific "niche" (in this case
homes for sale with swimming pools in Scottsdale AZ), than would be the case if they listed
their home with someone who has their face on a bus bench. (Laughter.) Nothing against real
estate agents who have their faces on bus benches, mind you, but you see my point here.
Knowledge protects, ignorance endangers.

DW: Boy, isn't that the truth. What about worldwide real estate investors, Chris... how
does your Internet marketing work pull real estate investors into the home
buyer pool, into this equation, for my listing clients?

CU: Real estate investors buy roughly one-third of all the houses sold in the USA these days.
The smartest investors use the Internet, and a good buyer's agent, to purchase those
investment properties for them. Oftentimes these investors never even
visit the actual properties that they purchase.

DW: I know that's true...no doubt about it.

CU: You're right - more and more often I'm talking to real estate agents who tell me that investors
contact them, and tell them to find them a good investment property to buy - and the investors
never even look at the property... well... here we go again... how did those investors find
those agents? How did they find you, David? On the Internet. My Internet marketing work
makes you visible on the Internet. But back to your question... if Mr. Smith utilizes your
services to sell his home, David, Mr. Smith is going to tap into the worldwide investor
market in a big way. Because one-third of the people who see your clients' houses on a
daily basis, on the Internet, David, are investors. And as you know, the homes that are
featured on your Web site, are currently being seen by people all over the world - right now.
And investors and home buyers from China, Europe, Australia, Canada - from every
continent in the world - come to the Web site I manage for you, and they look at the Scottsdale
AZ homes with swimming pools that are featured for sale. And this means your clients
are likely to get way more top-dollar offers on their houses, than they would get if they
worked with a "typical", Internet-brain-dead real estate agent. The homes with swimming
pools featured on your site, get seen by more qualified property buyers, all over the world,
than at least 90% of the other real estate agents working in the Scottsdale area today...

DW: So... it's become increasingly important for a home seller to work with a real estate
agent who is extremely visible on the Internet, and who specializes in the exact
type of property they are trying to sell, is that right?

CU: Absolutely... nowadays, when a prospective home seller goes to sell their home, it's not
just about the real estate agent - it's about that real estate agent's Web presence. Most real
estate agents use "Web site designers" who create really pretty, dreadfully ineffective
"Web sites". Nice pictures on the home page, tons of graphics. But those sites take forever
to load. And that's because those Web site designers don't have a clue about how to design
a Web page that loads fast. And on top of being slow-loading, those sites never get seen,
because most real estate agents have a personal "Web site" that gets very little traffic. Just
as is the case with our Average Joe real estate agent we talked about earlier. So it's all about
the real estate agent in question, and how many Web presences they have online, and how much
traffic those Web presences generate from the Internet, and how many high-probability home
buyers those Web presences drive to the houses that agent has listed for sale.

DW: Well, that certainly gives the people reading this page
something to think about. Thanks for sharing that.

CU: No problem... I could talk about this stuff all day long, as you know. Web
development is pretty much all I do, besides sleeping and eating.

DW: I'm the same way with real estate, Chris, so I can relate... I focus 110% of my efforts
on the real estate side of my business, taking care of my customers... so I'm not well-versed
on the Internet side of this thing, which is why I asked you for this interview...

CU: I'm glad to do it - it's all about education. Opening people's eyes to the truth.

DW: What would you say to the people out there in the Scottsdale area who are thinking
about selling their swimming pool home right now, Chris? You have lots of clients all over
North America... would you recommend they talk to me about listing their Scottsdale
swimming pool home on the Internet, and getting their home seen all over the
world, and helping them sell it for top dollar value?

CU: Absolutely. The site I designed for you, David, and continue to manage and upgrade
on your behalf, pulls in a good amount of swimming pool homes buyers worldwide. If
someone in Scottsdale is contemplating selling their Scottsdale swimming pool home,
your site is definitely the best place to try and sell it, in my humble-but-informed opinion.
So now I'll reverse this situation and ask you a question, David...

DW: Okay.

CU: How can a person get a free home listing consultation with you,
in order to find out more about having you sell their home...

DW: They can either call me at 602-793-6548, or they can

CU: Sounds simple enough.

DW: Yep - it's very simple. And unlike most real estate agents, I usually
answer my phone during business hours. Thank you for the interview, Chris.

CU: It's been a pleasure, David... thank you.
Homes for Sale With Swimming Pools in Scottsdale AZ Swimming Pool Homes for Sale in Scottsdale AZ Sell
Homes for Sale With Swimming Pools in Scottsdale AZ Swimming Pool Homes for Sale in Scottsdale AZ InsetDavid Haase is a REALTOR® with HomeSmart in Arizona. David's wealth
of experience as a REALTOR® has given him a keen eye for spotting superb real
estate values. David Haase specializes in helping his clients buy and sell homes
with swimming pools in Scottsdale Arizona. A longtime resident of the Valley of
the Sun, and a successful, licensed agent for many years, David Haase can help
you find your own personal safe haven right here in the beautiful Valley of the Sun...
call David Haase direct at 602-793-6548 or click this link to email David right now.
Homes for Sale With Swimming Pools in Scottsdale AZ - Call David Haase - 602-793-6548
Homes for Sale With Swimming Pools in Scottsdale AZ Swimming Pool Homes for Sale in Scottsdale AZ 515An Internet Quick Tip ...

Did you know that you can quickly return to any web page
on the Internet, simply by bookmarking it?  First, press and
hold "Ctrl" on your computer keyboard...then press and hold
the letter "D" at the same time...you can then immediately
return to that web page again, whenever you want to do so,
simply by locating it in your "Favorites" file and clicking it. For
example, if you bookmarked this particular page, you could
then find it listed in your "Favorites" file...and it should read -
"Homes for Sale With Swimming Pools in Scottsdale
AZ"...pass this tip on to your friends and family...

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Homes for Sale With Swimming Pools in Scottsdale AZ Swimming Pool Homes for Sale in Scottsdale AZ Strip 1While you are here looking at homes for sale with swimming pools in Scottsdale AZ, feel free
to take an unhurried look around. Discover how Arizona swimming pool homes specialist,
David Haase, can help you bring your personal real estate dreams to life...

David Haase's cutting-edge Internet tools make buying or selling any home a virtual breeze...
The full web site link menu is located at the bottom of every page on this site.

After clicking through to the page of your choice, simply fill out the brief form found at
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Call David Haase - HomeSmart - Cell/Direct: 602-793-6548
Homes for Sale With Swimming Pools in Scottsdale AZ Swimming Pool Homes for Sale in Scottsdale AZ InsetDavid Haase is a REALTOR® with HomeSmart in Arizona. David's wealth
of experience as a REALTOR® has given him a keen eye for spotting superb real
estate values. David Haase specializes in helping his clients buy and sell homes
with swimming pools in Scottsdale Arizona. A longtime resident of the Valley of
the Sun, and a successful, licensed agent for many years, David Haase can help
you find your own personal safe haven right here in the beautiful Valley of the Sun...
call David Haase direct at 602-793-6548 or click this link to email David right now.
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Homes for Sale With Swimming Pools in Scottsdale AZ Swimming Pool Homes for Sale in Scottsdale AZ InsetDavid Haase is a REALTOR® with HomeSmart in Arizona. David's wealth
of experience as a REALTOR® has given him a keen eye for spotting superb real
estate values. David Haase specializes in helping his clients buy and sell homes
with swimming pools in Scottsdale Arizona. A longtime resident of the Valley of
the Sun, and a successful, licensed agent for many years, David Haase can help
you find your own personal safe haven right here in the beautiful Valley of the Sun...
call David Haase direct at 602-793-6548 or click this link to email David right now.
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